Digital Design
Chicago School
Rebrand Campaign
I designed a series of digital display advertisements to support The Chicago School’s rebrand and promote the institution’s core pillars across both horizontal and vertical formats. Each ad pairs compelling imagery with a clean, modern layout, using one of the school’s brand colors to visually represent and reinforce a specific pillar.
The refreshed brand’s swoop element was used to create separation between imagery and messaging, adding movement and subtle brand recognition throughout the series. Strategic color blocking highlights key information, including the full pillar treatment and logo, while helping balance the composition and maximize impact within the available ad space. The result is a cohesive, visually engaging campaign that strengthens brand awareness while clearly communicating the school’s values.
KansasCom
Ad Campaign
I developed a series of advertisement concepts for KansasCOM’s proposed “Committed To” campaign, designed to highlight the institution’s dedication to its students, future patients, and surrounding communities. Although the campaign was unfortunately not launched, the project provided an opportunity to expand and evolve the brand’s visual identity.
The campaign centers on authentic, people-focused imagery that emphasizes connection, care, and community impact. A clean, modern design approach keeps the focus on the photography and messaging, while additional brand color adds depth and visual interest. KansasCOM’s navy blue serves as the primary anchor for typography, complemented by additional brand colors used to distinguish individual campaign messages. The pairing of the brand typeface with a soft script font reinforces themes of compassion and commitment, creating a flexible visual system that was adapted across billboards, digital display ads, and other formats.
Women’s History Month
Social Carousel
For Women’s History Month, I designed a social media carousel highlighting women at Milhouse, featuring their perspectives on the significance of the month, their experiences in a male-dominated field, and their professional achievements. The visual approach uses shades of the Milhouse brand orange to create a warm, approachable feel, complemented by subtle background elements for added depth and interest. Employee headshots are prominently featured to celebrate and recognize the individuals, reinforcing both authenticity and representation within the organization.
Your CM Partner
LinkedIn Ads
I designed a series of LinkedIn ads to promote Milhouse’s Construction Management services and reinforce the company’s role as a trusted infrastructure partner in Illinois. The campaign emphasizes authentic, people-focused photography, featuring Milhouse employees and real project work whenever possible to showcase the team’s expertise and impact. Strategic use of Milhouse orange highlights key messaging around partnership and value, while strong visual hierarchy ensures the ads remain engaging and easy to absorb within the LinkedIn feed.
Gas Job Spotlight
Social Carousel
For Milhouse’s job spotlight series, which supports recruitment efforts for their open roles, I created a gas engineering–focused social media carousel, presenting open positions in a clear, engaging format. The first slide is crafted to capture attention, followed by slides that outline specific roles and key qualifications. Each position is paired with relevant imagery to give prospective candidates a visual sense of the work, while checkmark icons and varied typographic weights establish hierarchy and highlight essential information. The result is an informative, visually cohesive carousel that encourages exploration and application.
Architects & Engineers
Social Carousel
I designed a social media carousel to illustrate how collaboration between architects and engineers leads to stronger project outcomes. The visual system uses Milhouse’s dark blue as a foundation, with light blue representing architects and orange representing engineers to clearly distinguish their roles throughout the process. Supporting photography and iconography add visual interest while reinforcing each stage of collaboration, resulting in an engaging, easy-to-follow narrative that highlights the value of interdisciplinary teamwork.
Milhouse Wrapped
Social Carousel
I designed the Milhouse 2025 Wrapped social media carousel as a year-in-review campaign inspired by the visual energy of Spotify Wrapped. While maintaining core brand elements, the design introduces a more expressive and dynamic style to capture attention and boost engagement. The content focuses on employee- and culture-driven statistics, with Milhouse orange used to highlight key data points and supporting icons reinforcing each metric. Bold, all-caps typography complements the vibrant layouts, resulting in a visually engaging recap that celebrates the company’s impact and community.
Keeping Communities
Safe LinkedIn Ads
I designed a series of LinkedIn ads to showcase Milhouse Forestry’s commitment to helping communities stay safe and resilient during storm events. The campaign combines bold, attention-grabbing typography with imagery related to storm response, creating a strong visual connection to the services provided. While three ads rely on impactful typography supported by photography, a fourth places greater emphasis on imagery to convey the impact of the work, with bold fonts reinforcing the team’s community-focused mission.
Country Roads
LinkedIn Ads
I designed a series of LinkedIn ads highlighting Milhouse’s Construction Management services and their role in delivering transportation excellence. The ads place a strong emphasis on photography to showcase infrastructure and transportation projects, helping communicate the scale and impact of the team’s work. Bold typography supports the imagery by reinforcing key messages, while Milhouse’s brand orange is used to capture attention in the LinkedIn feed and draw focus to the campaign’s core messaging.
Careers in Construction
Month Social Carousel
For Careers in Construction Month, I designed a social media carousel highlighting the professional and community impact of careers in construction. The visual approach leverages Milhouse’s signature orange to reinforce brand recognition while also referencing the industry’s familiar color language. Photography is used throughout to help prospective candidates envision themselves in these roles, creating an engaging and relatable narrative that emphasizes both career growth and real-world impact.
Storms Don’t Wait
LinkedIn Ads
I designed a series of LinkedIn ads promoting Milhouse Forestry’s rapid storm response capabilities and commitment to supporting communities when severe weather strikes. The campaign centers on bold, impactful typography that reinforces the message, while supporting imagery provides context for the emergency response and restoration work performed by the team. Together, the visuals and messaging create a sense of urgency, reliability, and readiness, highlighting Milhouse Forestry’s dedication to helping communities recover quickly and safely.
Eng. vs Construction
Social Carousel
I designed a social media carousel to highlight how Milhouse’s engineering and construction services integrate to deliver comprehensive, full-service solutions. The visual system uses brand orange and light blue to distinguish each discipline, with their yellow emphasizing the value created through their collaboration. Photography featuring professionals in these roles adds a human element, while supporting icons reinforce key concepts, resulting in a clear and engaging narrative that showcases both expertise and impact.
Aviation Trend Report
Social Carousel
I designed a social media carousel highlighting emerging trends within the aviation industry, translating complex information into an engaging and easy-to-digest format. Milhouse’s brand navy serves as the foundation of the design, while light blue accents draw attention to key insights throughout the slides. A clean, modern layout keeps the focus on the copy, with supporting aviation imagery and subtle linework elements adding visual interest without distracting from the message. The result is an informative, visually cohesive carousel that communicates industry trends in a clear and accessible way.
On Time, Budget, Track
LinkedIn Ads
I designed a series of LinkedIn ads promoting Milhouse’s Construction Management team’s ability to deliver projects efficiently, cost-effectively, and without compromising quality. The campaign centers on the core message, “On Time. On Budget. On Track.”, using bold typography and strong visual hierarchy to capture attention within the LinkedIn feed. Real project photography is featured throughout most of the series to showcase Milhouse’s expertise and completed work, while one typography-driven execution allows the message to stand on its own. Subtle graphic elements, including linework, dots, and geometric accents, add visual interest while keeping the focus on the campaign’s key value proposition.
